Pristine Concrete Case Study
Website Redesign & Dominating Page-1 Of Google Search
Position In Google Maps
Spot Improvement in Organic Search
Increase in Local traffic
About Pristine Concrete
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Digital Marketing Services Rendered
Website Development
– Front-End Development
– Back-End Development
– Third-Party Integrations
The Problem
New competitors were overtaking Pristin Concrete in organic search and traffic non-referral leads were essentially zero and those who did find the website struggled to understand what specific services Pristine Concrete offered.
The Solution
After one specific competitor had achieved better positioning in maps and organic search, Mike reached out to 805 SEO to see what more could be done to his website SEO. Strategically working on service pages, location pages, and link building, we not only helped Pristine Concrete reclaim what they once owned but created broader visibility and more conversion opportunities.
Action Plan
1
Audit Current Pages
A deep dive into why Google was displaying media pages instead of more important pages while reviewing hundreds of thin content pages to see what should stay and what must go.
2
Perform a Website Rebrand
Build a new identity that better represents the company, positions them as the best choice for concrete and polishing jobs, and strong CTA’s so more visitors becoming customers.
3
Create A New SIte Navigation
Help website visitors better understand where to go next after learning what they need to know on a specific page. This strategy isn’t just for humans but also search engines crawling the website.
4
Create New Service Pages
Create topic authority by developing over 15 individual service pages that rank for specific keywords and give visitors a full understanding of Pristine Concrete’s capabilities and quality standards.
5
Create New Location pages
Develop detailed geotargeted location pages for the primary counties that they service. Each page ranks for important “near me” and city specific keyword search terms.
6
Strategic Link Insertions
Identify concrete and polishing blog articles that are open to including Pristine Concrete, using a carefully chosen URL and anchor text optimized for the target keyword.
How Could Working With Our Agency Help Your Company
We come alongside business owners like you, becoming your digital marketing partner, integrating our services into your company so you can focus on doing what you do best.