Case Study

805 Estate Staffing Case Study

From Being Unknown To The Top of Google Search For Their Segment

805 Estate Staffing Santa Barbara SEO case study

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Commercial keywords in top positions

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About 805 Estate Staffing

After decades as a successful estate manager, Izabela Fernandes felt it was time to create her own agency. And rightfully so, as she is one of the most accomplished professionals in the Santa Barbara area. Her agency now serves many family offices and large estates within the 805 area code.

805 Estate Staffing Santa Barbara SEO case study

805 SEO Was The Best Strategic Decision For Our Young Company

We went from unknown to being at the top of the google search for our segment. Jason not only provide us with the search engine optmization for our business, but also crafting a good plan moving forward and helped us understand the process to have a clear path to success. As we here at 805 Estate Staffing & Management expand, we will look to continue working with Jason for SEO and content marketing strategies for our business. Thank you Jason.

Christiano Fernandes
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The Problem

Estate staffing is an established industry with a lot of local competitors who for decades have held the top position for commercial intent keywords. With domain age and industry backlinks being strong ranking signals, 805 Estate Staffing couldn’t compete with these factors.

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The Solution

After a great conversation with our team, Christiano and Izabella decided to move forward with our SEO services. We determined there was a competitive gap for individual service pages and strategic links with anchor text that matched what estate managers search for.

Action Plan

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Perform A Technical SEO Audit

Determine what corrections need to be made to page speed, content pruning and meta information while addressing broken links and other critical aspects of search engine optimization. 

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Create The Website Architecture

Layout the future website structure so that search engines and users understand the best way to navigate the website and how each page connects to one another. 

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Optimize Existing Page Content

Gain immediate traction by improving the existing pages through strategic copywriting, keyword optimization, internal linking, meta information and an improved user experience.

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Create New Service Pages

Create detailed service pages that include keywords and provide all of the important information estate managers need before making a decision about which agency to work with. 

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Create Topic Authority

Create E.E.A.T. (experience, expertise, authoritativeness, trust) signals by creating high-quality human written content to drive page traffic and link equity for service and location pages. 

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Identify Linking Opportunities

Engage with bloggers and website owners to find link insertions that are natural and from content and websites relevant to the pet industry. 

What Our Clients Say on Google

Jason Vaught, founder of 805 SEO

Meet the Team Behind 805 SEO

Leading 805 SEO is Jason Vaught, a digital marketing expert with over 20 years of experience helping businesses grow online. From his early entrepreneurial ventures to shaping advanced SEO strategies today, Jason brings a mix of know-how, curiosity and a commitment to client success. He’s always looking for smarter ways to get results and uncover opportunities others might miss.

Our team is made up of skilled SEO and digital marketing professionals, each with expertise across AI SEO, traditional search, local optimization, web development, content strategy and paid media. Together, we combine experience, creativity and practical knowledge to deliver strategies that get real results for our clients.

Riz, website designer at 805 SEO

Rizwan Arif

Website Designer & Developer

Milos, SEO and link building at 805 SEO

Miloš

SEO & Link Building Specialist

Filip, SEO content writer at 805 SEO

Filip Maric

Content Specialist

Ivana Eror, Maps & Reputation Management

Ivana Eror

Maps & Reputation Management

Jackie Jouan, Social Media Specialist

Jackie Jouan

Social Media Specialist

How Could Working With Our Agency Help Your Company

We come alongside business owners like you, becoming your digital marketing partner, integrating our services into your company so you can focus on doing what you do best.