Case Study

Pristine Concrete Case Study

Website Redesign & Dominating Page-1 Of Google Search

Position In Google Maps

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Spot Improvement in Organic Search

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Increase in Local traffic

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About Pristine Concrete

With over 30-years experience, Pristine Concrete has provided premium quality concrete and polishing services to San Luis Obispo county. Not only a trusted service business for local clients, the owner Mike Boeddeker has been a guest speaker on the topic of concrete polishing innovations and best practices.

What Our Client Says

Thanks Jason!!!

Mike Boedeker, Owner

The Problem

New competitors were overtaking Pristin Concrete in organic search and traffic non-referral leads were essentially zero and those who did find the website struggled to understand what specific services Pristine Concrete offered.

The Solution

After one specific competitor had achieved better positioning in maps and organic search, Mike reached out to 805 SEO to see what more could be done to his website SEO. Strategically working on service pages, location pages, and link building, we not only helped Pristine Concrete reclaim what they once owned but created broader visibility and more conversion opportunities.

Action Plan

Audit Current Pages

A deep dive into why Google was displaying media pages instead of more important pages while reviewing hundreds of thin content pages to see what should stay and what must go.

Perform a Website Rebrand

Build a new identity that better represents the company, positions them as the best choice for concrete and polishing jobs, and strong CTA’s so more visitors becoming customers.

Create A New Site Navigation

Help website visitors better understand where to go next after learning what they need to know on a specific page. This strategy isn’t just for humans but also search engines crawling the website.

Create New Service Pages

Create topic authority by developing over 15 individual service pages that rank for specific keywords and give visitors a full understanding of Pristine Concrete’s capabilities and quality standards.

Create New Location pages

Develop detailed geotargeted location pages for the primary counties that they service. Each page ranks for important “near me” and city specific keyword search terms.

Strategic Link Insertions

Identify concrete and polishing blog articles that are open to including Pristine Concrete, using a carefully chosen URL and anchor text optimized for the target keyword.

What Our Clients Say on Google

Cormac and Wailani O'Herlihy

4 weeks ago

Professional and attentive. We highly recommend Jason. He plays close attention to what is happening online.

3 months ago

Jason and his team are great, they have helped our business tremendously. We have them working on getting our other business growing now. They are very communicative and they take all the hard work off your back!

4 months ago

Jason makes me feel secured and supported!

4 months ago

Working with Jason has been a great experience. He's always been professional, responsive, and willing to take the time to explain the "why" behind his recommendations. I especially appreciated the personalized video updates, which made everything easy to understand and showed the care he puts into his work. I really appreciate all of his help and would definitely recommend him to anyone looking for honest, knowledgeable SEO support.

1 year ago

I’ve been working with Jason at 805 SEO for just under a year but have already seen results in my Bussiness growth. The help build my website and got me ranking higher on Google. But 805 SEO is t your standard SEO company, they are more like family and look out for what’s best for growing your Bussiness. I would recommend 805 SEO over any other SEO company.

Cusp Dental Design

1 year ago

Jason at 805 SEO, has helped my Dental Lab tremendously over the years. They have been a key pillar in our growth, their work on my website led to my company being acquired by another laboratory. 5/5 stars, would absolutely recommend.

Meggie Mangione

3 years ago

I appreciate Jason’s patience and my lack of SEO knowledge! Super helpful when needing to boost exposure for your business website!

3 years ago

I would 100% recommend 805 SEO, Jason is extremely knowledgeable in this field and so helpful. He’s the absolute best!!!!

Nicole Faulkner

3 years ago

Best place to go for SEO (search engine optimization) that I have found. Jason is a fantastic person to work with and very knowledgeable. Happy to have found his business.

3 years ago

805 SEO has handled my search engine optimization plan for the past few years. My growth online has increased significantly.

Brasken Labradoodles

3 years ago

We have nothing but great things to say about 805 SEO! We had disappeared off search engines and Jason helped get our website visibility back on track! He is also great to work with and the most knowledgeable person in the field that I have met. We are extremely appreciative for 805 SEO!

3 years ago

Jason was a pleasure to work with. I still have a ways to go with my SEO, however Jason was patient, responsive and well skilled in what he does. More than anything after the time Jason invested in my business and SEO I'm feeling better equipped to move forward and am looking forward to reaping the fruit of all the work ~

Christiano Fernandes

4 years ago

805 SEO was the best strategic decision our young company has made to help us get some google search recognition. We went from unknown to being at the top of the google search for our segment. Jason not only provide us with the search engine optmization for our business, but also crafting a good plan moving forward and helped us understand the process to have a clear path to success. As we here at 805 Estate Staffing & Management expand, we will look to continue working with Jason for SEO and content marketing strategies for our business. Thank you Jason.

Digital Marketing Services Rendered

UX design icon

Website Design

Website Design

UI/UX Design · Wireframing and Prototyping · Mobile-Responsive Design

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Website Development

Website Development

Front-End Development · Back-End Development · Third-Party Integrations

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Search Engine Optimization

Search Engine Optimization

Technical SEO · Content Marketing · Link Building

Meet the Team Behind 805 SEO

Leading 805 SEO is Jason Vaught, a digital marketing expert with over 20 years of experience helping businesses grow online. From his early entrepreneurial ventures to shaping advanced SEO strategies today, Jason brings a mix of know-how, curiosity and a commitment to client success. He’s always looking for smarter ways to get results and uncover opportunities others might miss.

Our team is made up of skilled SEO and digital marketing professionals, each with expertise across AI SEO, traditional search, local optimization, web development, content strategy and paid media. Together, we combine experience, creativity and practical knowledge to deliver strategies that get real results for our clients.

Rizwan Arif

Website Designer & Developer

Miloš

SEO & Link Building Specialist

Filip Maric

Content Specialist

Ivana Eror

Maps & Reputation Management

Jackie Jouan

Social Media Specialist

How Could Working With Our Agency Help Your Company

We come alongside business owners like you, becoming your digital marketing partner, integrating our services into your company so you can focus on doing what you do best.