River Plate Inc.
3PL Marketing Case Study
How a 30-Year-Old 3PL Went From Almost No Leads to 100+ Qualified Leads in a Single Year
qualified leads in a single calendar year
more organic search visits year over year
qualified leads in a single month
About River Plate Inc.
River Plate Inc. is a third-party logistics (3PL) company in Simi Valley, California. They warehouse and ship ecommerce and retail orders for brands in beauty, apparel, toys and collectibles, and more, with services that include kitting, assembly, and big-box retail routing.
For more than 30 years, the business grew on relationships and Danielle’s hustle. There was no sales team and no marketing team, just grit and a reputation for doing the work right.
Today a new generation leads the company, with Leo serving as Vice President. They came to us ready to grow, but understandably cautious.
Burned by agencies, and invisible online.
Years ago, River Plate brought in steady leads through Google Ads. As advertising changed and the platforms demanded more from every conversion, those leads dried up almost completely.
They had also worked with several marketing agencies that didn’t help, and in some cases made things worse. By the time they came to us, the website was producing zero to one leads a month.
On top of that, River Plate competes in the Los Angeles area, one of the most competitive logistics markets in the country, against national 3PLs with massive marketing budgets. They needed a partner they could actually trust.
Earning trust one step at a time.
We started small, with a budget closer to a local SEO client, and focused on foundational SEO. The goal was simple: deliver on every promise and earn the right to do more.
Once the results started showing, we redesigned their website and built the sales materials Leo’s team needed to close deals. From there we grew into a full digital marketing partnership, because 3PL buyers aren’t just choosing a company. They’re trusting real people with their products.
SEO & AI Search
SEO & AI Search
Technical SEO, dedicated industry pages, and steady authority building helped River Plate show up on Google and in AI answers for the searches 3PL buyers actually make.
Website & Sales Tools
Website & Sales Tools
A new website built to convert, with real video of the team working in the warehouse, plus a pitch deck and sales materials to help close quotes.
Personal Brand & Social
Personal Brand & Social
We built Leo's personal brand with podcast appearances, expert quotes, and LinkedIn content, supported by organic social and retargeting ads.
From almost no leads to 100+ qualified leads in a year.
In 2026, River Plate’s website brought in more than 100 qualified leads, with 20 qualified leads in July alone. The same website that once produced zero to one lead a month now delivers a steady flow of quote requests from brands that are a real fit.
Organic search visits nearly tripled compared to the same months the year before, and the site’s authority score climbed from 8 to 31.
Rankings followed. “West coast fulfillment companies” climbed from #14 to #3 on Google, “west coast order fulfillment center” moved into the top three, and River Plate now shows up in the top three of Google Maps for “fulfillment company near me” across most of its service area. Calls from its Google Business Profile more than doubled year over year.
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified leads per month | 0–1 | 20 (best month) | From almost none |
| Qualified leads in a calendar year | Almost none | 100+ | 100+ qualified leads |
| Organic search visits (Jan–Sep) | 1,787 (2025) | 5,221 (2026) | +192% |
| “west coast fulfillment companies” on Google | #14 | #3 | Top three |
| Calls from Google Business Profile (September) | 6 (2025) | 14 (2026) | +133% |
| Website authority score | 8 | 31 | Nearly 4× |
Highly Recommended
As part of the executive team, I can confidently say their partnership, authenticity, and the value they bring through their expertise and genuine investment in our company have been a breath of fresh air. From brand development to a significant increase in qualified quote requests, they've helped drive meaningful growth while staying true to who we are as a company.
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Action Plan
Earn Trust With SEO Foundations
Earn Trust With SEO Foundations
We started with a small budget and focused on technical SEO and core pages, proving results before asking for more.
Rebuild The Website
Rebuild The Website
A new website designed to convert, with clear quote paths and real photos and video from the warehouse floor.
Create Sales Materials
Create Sales Materials
A pitch deck and sales collateral gave Leo's team better tools to turn new leads into signed clients.
Build Industry Pages
Build Industry Pages
Dedicated pages for verticals like beauty, apparel, and toys and collectibles capture buyers searching for a 3PL in their niche.
Put A Face On The Brand
Put A Face On The Brand
Podcast appearances, expert quotes, and LinkedIn content made Leo a trusted, visible voice in the industry.
Expand Reach With AI, Social, And Ads
Expand Reach With AI, Social, And Ads
Directory listings, AI search visibility work, organic social, and retargeting ads keep River Plate in front of buyers.
What Our Clients Say on Google
Digital Marketing Services Rendered
Social Media Marketing
- Personal Brand Building
- LinkedIn Content
- Podcast and PR Placements
Meet the Team Behind 805 SEO
Leading 805 SEO is Jason Vaught, a digital marketing expert with over 20 years of experience helping businesses grow online. From his early entrepreneurial ventures to shaping advanced SEO strategies today, Jason brings a mix of know-how, curiosity and a commitment to client success. He’s always looking for smarter ways to get results and uncover opportunities others might miss.
Our team is made up of skilled SEO and digital marketing professionals, each with expertise across AI SEO, traditional search, local optimization, web development, content strategy and paid media. Together, we combine experience, creativity and practical knowledge to deliver strategies that get real results for our clients.
Jason Vaught
Founder, Director of Strategy
Filip Marić
Content Specialist
Ivana Eror
Maps & Reputation Management
More success stories
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Frequently Asked Questions
How do 3PL companies get more leads online?
Most 3PL leads start with a search on Google or an AI tool. Ranking for the services and industries you serve, showing real proof of your operation, and making it easy to request a quote turns that search into a lead. Ads and social can then keep you in front of buyers while they compare options.
How long does it take for marketing to generate leads for a logistics company?
Foundational SEO usually takes several months to build momentum. A website redesign and focused campaigns can speed things up. River Plate went from almost no website leads to 100+ in a single calendar year.
Does AI search matter for 3PL companies?
Yes. More brands now ask ChatGPT, Google’s AI Overviews, and Perplexity to recommend fulfillment partners. We work to get your company mentioned in the sources those tools rely on, so you’re part of the answer.
Why does personal branding matter for a B2B logistics company?
Brands are trusting you with their products. Seeing the real people behind the warehouse, through video, podcasts, and LinkedIn, builds the trust that turns a quote request into a signed client.
Do you work with logistics companies outside California?
Yes. We work with 3PLs, warehouses, and logistics companies across the country, along with local businesses throughout Ventura, Santa Barbara, and San Luis Obispo counties.