Dr. Osland Case Study
Now A Top Contender In The Competitive Chiropractic Industry.
Increase in website traffic
Spot improvement in organic search
Spot improvement in Google Business Profile
About Dr. Osland
Dr. Logan Osland is a skilled chiropractor serving Ventura County, driven by a personal journey to overcome back pain. With a focus on patient care and community involvement, he has built a thriving practice in Ventura and Oxnard, offering expert chiropractic services to help patients achieve optimal health.
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Meet Our Team
Jason Vaught
Founder, Director of Strategy
Vanja Vukas
SEO Manager
Filip Maric
Wellness Content Specialist
Digital Marketing Services Rendered
Website Development
– Front-End Development
– Back-End Development
– Third-Party Integrations
Email Marketing
– Conversion Optimization
– Campaign Strategy
– Newsletter Content Creation
The Problem
Dr. Osland had a consistent flow of patients but after opening a second location, he wanted to grow his clinic. Various local advertising methods had not worked for him in the past leaving him nervous about spending money in the future.
The Solution
After looking into search engine optimization, he determined it could be a viable option to grow awareness and new patients. Putting his trust in 805 SEO, we worked to improve on-page optimization, a better user experience, and stronger overall visibility.
Action Plan
1
Method
Move the website onto a faster more intuitive platform helping to build a foundation for our future SEO efforts.
2
Method
Eliminate or optimize thin content (low word-count) pages and remove all shared articles found across the website. These actions signaled quality and removed any negative impact from what appears to be plagiarized content.
3
Method
Create and optimize location and service pages for search intent, commercial keywords, and semantically related content.
4
Method
Perform an outbound link building campaign with appropriate anchor and page distribution to create the right page signals for higher ranking.
5
Method
Identify relevant blog topics from frequent patient questions where we can achieve page one rankings to create more website traffic and drive link equity to our service and location pages.
6
Method
Insert strategic CTA’s (calls to action) across the website to get more visitors into our email funnel for future offers and engagement.
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