Create a post
GMB posts are an underutilized feature of local content marketing. Again, it is hard enough for a business owner to sit down and create an email newsletter to send to their clients. It is almost impossible to remember another office time commitment to making a GMB post. From your pocket, however, you can craft a 2-minute message about something you believe applies to customers searching for a local business.
A Google My Business Post lets you link back to your website, sending another signal to Google that this-page-matters. While this type of backlink may not directly help organic rankings, we can assume that they like it when you use Google Posts to link to your website.
Let’s look at some posts you can make.
Make an Offer
While making an offer sounds like giving away your hard earned money, it doesn’t have to be. You can offer extended services, complimentary products, or even have some fun with the “offer” like the picture you see here.
What’s New
The “what’s new” tab allows you to share any recent changes, improvements, or additions to your business or website. For example, this form of a Google Post can be a snippet of a recent blog article with a link that drives people to that page.
Events
Anything special going on at your business? It doesn’t have to be as big as a grand opening or black Friday sale. Maybe you have a guest coming in to guest speak? Or perhaps you are sampling out one of your products to anybody who shops that day?
You can even use your Google Events Post to broadcast an outside event that you will be attending.
“Come check out my booth at the Ventura County Fair and see our new artificial turf options.”
Product
Do you have a new product that everyone needs to know about? We do not reserve this post type for tangible goods, but can also include in-person or online services. It is a great way to promote any transaction related item you offer.
Update your Profile
Over time, all things change. For several reasons, your business may not have the same service offerings, products, business address & hours. Far too often you will find a business that has clearly not updated their Google My Business Listing. The result is the loss of a potential customer who finds errors and inconsistencies in your business.
With an on-demand business profile manager, you can fix those “oops” or add those “aha” moments quickly and easily.
Your 805 Local SEO Agency
Stop being the best kept secret and become a household name. At 805 SEO, we make you the local authority for the products & services you offer. We manage all things SEO, including your website, maps, and business listings, such as your Google My Business Page.
Contact us for a free SEO website audit and strategy call with one of our 805 SEO experts.