According to Simplilearn, over 40% of companies now prioritize a digital-first approach, spending more on advertising their brands online. This leads to a continuing surge in the digital marketing job market, with 50,000+ new jobs expected.
Apart from the growing demand for specialists in this field, there are many other reasons for young people to pursue careers in digital marketing, including:
- Flexibility and remote work opportunities;
- Enough room for creativity;
- Competitive salaries;
- Diverse career opportunities;
- A future-proof job.
A career in digital marketing can be a fulfilling and prosperous opportunity for youth. The question is—how do you jump-start it?
Why Go to a Digital Marketing College?
If you’re seeking to become a specialist in digital marketing, the most obvious and straightforward way to accomplish this is by entering specialized digital marketing college programs. Choosing this path toward your goal has the following benefits:
- A structured curriculum. Digital marketing is a rather extensive and dynamic field that can be hard to cover entirely on your own. Colleges offer you a structured curriculum that lets you get through the learning curve gradually and systematically.
- Accredited diploma. While landing a job with no education and experience might be challenging, completing your education in a digital marketing college gives you a degree, which can help you overcome the market’s entry barrier.
- Added resources. Unlike other learning options, such as self-learning, a college unlocks your access to a rather broad education that spans many fields simultaneously. Additionally, you gain access to extra campus resources, such as mentorship, real-world projects, internship opportunities, and much more.
Best College for Digital Marketing: Top 5 Options to Look At
If you’re currently in college and determined to pursue a career in digital marketing, it can be rather overwhelming to pick among a variety of schools and programs available out there. To help you get past this challenge, enlist the help of a reliable writing service at EssayService to have your current tasks covered, and let’s explore some of the best schools to choose for digital marketing:
- University of Michigan-Dearborn
UM-Dearborn is recognized by multiple awards as one of the top ten schools in the US and the number 1 school in the state. This famous business college offers a sophisticated Bachelor of Business Administration (BBA) program with a major in Digital Marketing, covering all the basics of the field.
- Bellevue College
The next one on our list, Bellevue College is a public school in Washington, whose history begins back in 1966. It’s known as one of the largest higher education facilities in the state. The Bellevue College digital marketing degree is known for producing top-skilled specialists as the school focuses on teaching its students the most current digital skills sought after by local employers.
- University of Illinois at Urbana-Champaign
The next school offers a marketing program with a focus on digital marketing. The curriculum spans all the basics you need to learn in order to start a career, including strategic marketing techniques, digital communication tools, data analytics, and more. The core reasons to become a digital marketing student at the University of Illinois are that this college offers top-ranked faculty, strong career support services, extensive campus resources, and a great learning environment.
- Columbia University
The next one on our list is known as one of the country’s greatest providers of digital marketing training for college students. Columbia University is one of the world’s most famous and important research centers and a widely recognized school that delivers exceptional education. Earning a digital marketing degree here can unlock your doors to the best internship and career opportunities. However, the school’s acceptance rate (4.1%) is rather low. So, if you’re aiming to study here, you might need to hire someone from DoMyEssay to do my homework for me, to boost your GPA and prepare for enrollment well.
- Westchester Community College
If you are looking for a simpler and cheaper alternative, a digital marketing community college might be an option, and the Westchester Community College is a good school to look at. Being a part of the State University of New York system, it’s known to provide high-quality education that’s also accessible and affordable.
Digital Marketing Courses: An Alternative Path to a Career in Marketing
While going to a digital marketing college is a conventional way to build your career, this path also has downsides. Namely, college requires significant time commitment, typically 3 to 4 years of intense studies. It can also be rather expensive. Not to mention that you might end up learning an outdated curriculum because digital marketing is just too fast-paced a field for the conventional educational system to keep up with.
So, what’s an alternative?
Another way to prepare for your future career is to take online digital marketing courses. Choosing this option instead of a conventional college education can also give you a number of perks, including:
- A flexible curriculum that enables self-paced learning and can be combined with work. If you’re currently a full-time student with a different major, you can even combine your studies with taking a course, though you might want the help of the best essay writing service like EssayHub.com.
- A more up-to-date curriculum that typically adapts to the major industry trends and changes.
- More pocket-friendly cost and less time you need to commit.
- An opportunity to learn from schools and experts across the world.
- A chance to pick a specific marketing area you want to specialize in.
- The possibility to earn a certification from a reputable provider that your future employers will also value.
Best Digital Marketing Courses to Consider Taking
- Google Digital Garage
If you ask us about the best free digital marketing courses, this is the one. Google Digital Garage (currently a part of Skillshop) offers a variety of advanced online courses and digital marketing training that even allow you to receive a certificate.
- LinkedIn Learning
LinkedIn Learning offers one of the most thorough digital marketing online courses covering all the trending practices and strategies. The course can be started with a free month, which might be enough to finish it.
- HubSpot
Lastly, a leading brand in marketing and sales, HubSpot, is another provider of digital marketing courses online free. HubSpot Academy enables you to acquire basic marketing skills and advance them for free while also giving you a certificate recognized in the industry.
The Bottom Line
Starting a career in digital marketing is possible in several ways. As you now know, you can opt for conventional education or receive the needed skills online via reputable courses.
Which is better? The choice comes down to your needs and aspirations. Both a college degree and an online course certificate can enable you to build a solid career in the industry. The choice is yours!